{"id":76,"date":"2026-09-15T20:35:38","date_gmt":"2026-09-15T23:35:38","guid":{"rendered":"https:\/\/ateliergustavogomes.fluxxoag.com.br\/projetos\/ucs-bloco-h-realidade-aumentada\/"},"modified":"2026-09-30T11:08:47","modified_gmt":"2026-09-30T14:08:47","slug":"ucs-bloco-h-realidade-aumentada","status":"publish","type":"projeto","link":"https:\/\/ateliergustavogomes.com.br\/en\/projetos\/ucs-bloco-h-realidade-aumentada\/","title":{"rendered":"UCS Block H \u00b7 Bringing Augmented Reality Together"},"content":{"rendered":"<p>Trezentos metros quadrados na fachada do Bloco H, inaugurados em agosto de 2023. O mural junta intelig\u00eancia artificial e realidade aumentada, e o fundo fala a l\u00edngua do pr\u00e9dio da medicina: fita de DNA, microsc\u00f3pio, o homem vitruviano e uma linha de batimento card\u00edaco em volta de uma mo\u00e7a de \u00f3culos de realidade virtual.<\/p>\n<p>The painting has a second layer. Point a phone at the fa\u00e7ade and the image moves on the screen. Whoever drives past sees a mural; whoever stops and lifts their phone sees something else.<\/p>\n<div class=\"gg-galeria\"><figure class=\"gg-galeria__item\"><button type=\"button\" class=\"gg-amplia\" aria-label=\"Enlarge photo: A phone pointed at the Block H mural showing the augmented reality layer on screen\"><img loading=\"lazy\" decoding=\"async\" width=\"408\" height=\"638\" src=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-realidade-aumentada.jpg\" class=\"attachment-large size-large\" alt=\"Celular apontado para o mural do Bloco H mostrando a camada de realidade aumentada na tela\" srcset=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-realidade-aumentada.jpg 408w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-realidade-aumentada-192x300.jpg 192w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><\/button><\/figure><figure class=\"gg-galeria__item\"><button type=\"button\" class=\"gg-amplia\" aria-label=\"Ampliar foto: A fachada do Bloco H ainda branca, com as plataformas chegando, vista de drone\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-01-parede-branca-antes-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"A fachada do Bloco H ainda branca, com as plataformas chegando, vista de drone\" srcset=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-01-parede-branca-antes-1024x768.jpg 1024w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-01-parede-branca-antes-300x225.jpg 300w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-01-parede-branca-antes-768x576.jpg 768w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-01-parede-branca-antes-1536x1152.jpg 1536w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-01-parede-branca-antes.jpg 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/button><\/figure><figure class=\"gg-galeria__item\"><button type=\"button\" class=\"gg-amplia\" aria-label=\"Ampliar foto: O fundo azul entrando na parede, com a silhueta da figura reservada em cinza\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-02-fundo-azul-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"O fundo azul entrando na parede, com a silhueta da figura reservada em cinza\" srcset=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-02-fundo-azul-1024x576.jpg 1024w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-02-fundo-azul-300x169.jpg 300w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-02-fundo-azul-768x432.jpg 768w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-02-fundo-azul-1536x864.jpg 1536w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-02-fundo-azul.jpg 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/button><\/figure><figure class=\"gg-galeria__item\"><button type=\"button\" class=\"gg-amplia\" aria-label=\"Ampliar foto: As linhas de circuito e a fita de DNA no fundo, com a figura ainda em esbo\u00e7o\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-03-linhas-e-esboco-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"As linhas de circuito e a fita de DNA no fundo, com a figura ainda em esbo\u00e7o\" srcset=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-03-linhas-e-esboco-1024x576.jpg 1024w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-03-linhas-e-esboco-300x169.jpg 300w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-03-linhas-e-esboco-768x432.jpg 768w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-03-linhas-e-esboco-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/button><\/figure><figure class=\"gg-galeria__item\"><button type=\"button\" class=\"gg-amplia\" aria-label=\"Ampliar foto: Vista de drone no fim da tarde, com a pintura em andamento\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-04-fim-de-tarde-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Vista de drone no fim da tarde, com a pintura em andamento\" srcset=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-04-fim-de-tarde-1024x576.jpg 1024w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-04-fim-de-tarde-300x169.jpg 300w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-04-fim-de-tarde-768x432.jpg 768w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-04-fim-de-tarde-1536x864.jpg 1536w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-04-fim-de-tarde.jpg 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/button><\/figure><figure class=\"gg-galeria__item\"><button type=\"button\" class=\"gg-amplia\" aria-label=\"Ampliar foto: Integrante da equipe na plataforma, na altura dos \u00f3culos de realidade virtual\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-05-na-altura-dos-oculos-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"Integrante da equipe na plataforma, na altura dos \u00f3culos de realidade virtual\" srcset=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-05-na-altura-dos-oculos-1024x768.jpg 1024w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-05-na-altura-dos-oculos-300x225.jpg 300w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-05-na-altura-dos-oculos-768x576.jpg 768w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-05-na-altura-dos-oculos-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/button><\/figure><figure class=\"gg-galeria__item\"><button type=\"button\" class=\"gg-amplia\" aria-label=\"Ampliar foto: O mural pronto, antes da limpeza do terreno em frente\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-06-pronto-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"O mural pronto, antes da limpeza do terreno em frente\" srcset=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-06-pronto-1024x768.jpg 1024w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-06-pronto-300x225.jpg 300w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-06-pronto-768x576.jpg 768w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-06-pronto-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/button><\/figure><figure class=\"gg-galeria__item\"><button type=\"button\" class=\"gg-amplia\" aria-label=\"Ampliar foto: Detalhe da mo\u00e7a de \u00f3culos de realidade virtual, com o microsc\u00f3pio ao fundo\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-07-detalhe-da-figura-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"Detalhe da mo\u00e7a de \u00f3culos de realidade virtual, com o microsc\u00f3pio ao fundo\" srcset=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-07-detalhe-da-figura-768x1024.jpg 768w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-07-detalhe-da-figura-225x300.jpg 225w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-07-detalhe-da-figura-1152x1536.jpg 1152w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-07-detalhe-da-figura.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/button><\/figure><figure class=\"gg-galeria__item\"><button type=\"button\" class=\"gg-amplia\" aria-label=\"Ampliar foto: O mural visto da rua em frente ao Bloco H\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-08-visto-da-rua-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"O mural visto da rua em frente ao Bloco H\" srcset=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-08-visto-da-rua-768x1024.jpg 768w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-08-visto-da-rua-225x300.jpg 225w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-08-visto-da-rua-1152x1536.jpg 1152w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-08-visto-da-rua.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/button><\/figure><\/div>\n<div class=\"gg-imprensa\"><h2>In the press<\/h2><div class=\"gg-imprensa__lista\"><figure class=\"gg-imprensa__item\"><button type=\"button\" class=\"gg-amplia\" aria-label=\"Enlarge clipping: GZH report on the 300 square metre mural unveiled at UCS\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"164\" src=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-imprensa-gzh.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"Reportagem do GZH sobre o mural de 300 metros quadrados inaugurado na UCS\" srcset=\"https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-imprensa-gzh.jpg 750w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-imprensa-gzh-300x66.jpg 300w, https:\/\/ateliergustavogomes.com.br\/wp-content\/uploads\/2026\/09\/ucs-bloco-h-imprensa-gzh-600x131.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/button><\/figure><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Trezentos metros quadrados de fachada que continuam se movendo quando voc\u00ea aponta o celular.<\/p>","protected":false},"featured_media":77,"menu_order":2,"template":"","categoria-projeto":[30],"class_list":["post-76","projeto","type-projeto","status-publish","has-post-thumbnail","hentry","categoria-projeto-mural"],"_links":{"self":[{"href":"https:\/\/ateliergustavogomes.com.br\/en\/wp-json\/wp\/v2\/projeto\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ateliergustavogomes.com.br\/en\/wp-json\/wp\/v2\/projeto"}],"about":[{"href":"https:\/\/ateliergustavogomes.com.br\/en\/wp-json\/wp\/v2\/types\/projeto"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ateliergustavogomes.com.br\/en\/wp-json\/wp\/v2\/media\/77"}],"wp:attachment":[{"href":"https:\/\/ateliergustavogomes.com.br\/en\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"categoria-projeto","embeddable":true,"href":"https:\/\/ateliergustavogomes.com.br\/en\/wp-json\/wp\/v2\/categoria-projeto?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}